Located in Downtown Los Angeles, Gentle Monster's new boutique is 5,000 sq ft. of unique, Addam's Family like design. The Korean eyewear label's second US flagship after New York is intended to lead visitors on a journey through the stages of harvest, decorated with moving installations and surreal sculptures. The eyewear label's signature products are displayed on marble and metal shelving and are integrated among the installations. Gentle Monster is known for their conceptual store designs and the Los Angeles flagship is no exception. The centrepiece of the boutique is a kinetic installation by artist Jung Uk Yang. The multi-layered artwork is a combination of traditional machinery and modern design with a repetitive bell sound that symbolizes the end of harvest.
Source: Gentle Monster